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The Promotion tab in Distribution has two ways to help a release find listeners: Vocuno Promotion, a paid playlist campaign for a live Spotify track, and Marketing Drivers, a free form that sends your release story to the stores.

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Vocuno Promotion

Vocuno Promotion is organic playlist outreach for your Spotify track. Our team reviews your music by hand, then pitches it to independent curators whose playlists fit your genre. Each campaign is a one-time purchase.

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Book a campaign

1

Wait until your track is live

You need the link to one live Spotify track. If your release is still being delivered, come back once it is live.
2

Choose a campaign

Open the Promotion tab and pick a campaign size.
3

Add your track

Paste the Spotify track link and confirm the track title and artist name.
4

Pay

Click Continue and pay by card in the checkout inside Vocuno. Campaigns are paid by card, not with credits.
5

Follow your campaign

You see Your campaign is booked, and you get a confirmation email. The campaign appears under Your campaigns as Queued for review. Our team reviews your track and contacts you with the next steps before the campaign starts.
Stream ranges are estimates, and playlist placements depend on curators. Vocuno Promotion uses no bots or artificial streams, and it is independent of Spotify.

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Marketing Drivers

Marketing Drivers sends your release story to the stores, which helps their editorial teams understand your release. It is free and works per release.
  1. On the Promotion tab, click Prepare next to a release (or Edit to change saved details).
  2. Choose the Focus track and answer What’s the story?
  3. Add similar artists, moods, song characteristics, and song styles.
  4. Under Marketing details, tick only activities you have already planned, such as press, shows, videos, ads, or radio. You can add an optional attachment.
  5. Click Save for approval.
You can prepare the form before your release is approved. Vocuno saves it and delivers it automatically once the release is approved. Its status shows that it is saved and waiting for release approval, then Queued for delivery, then Delivered. If something needs fixing, it shows Needs your attention. Use Cancel pending delivery to stop it before it goes out.
Marketing Drivers sends release information only. It never buys ads or starts paid marketing.

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Frequently asked questions

As soon as your track is live on Spotify. After you submit a release, Vocuno also offers you a campaign when the release is delivered or goes live.
No. Vocuno Promotion campaigns are paid by card in euros. Credits and your plan don’t cover them.
No. The ranges are estimates. Curators decide what they feature on their playlists.